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Brands Guide

Beto brand logo

Founded in 1989, Beto has been offering a wide variety of bicycle accessories, but are best known for their comprehensive range of pumps.  Beto has been awarded over 300 patents and continually collaborate with all the top bicycle brands, which has enhanced their ability to bring new insights into the marketplace

Innovative designs and sophisticated engineering is what Beto focus on to introduce products that can be appreciated by consumers.



Claud Butler brand logo

The history of Claud Butler can be traced back over 135 years.  Claud Butler was a famous frame builder who went on to sponsor international racers.  His bikes were ridden at the 1931-1934 World Championships and the 1932 Olympics.

Nowadays, Claud Butler is synonymous in the world of mountain biking, but also manufacture quality bikes suitable for road, gravel, daily commuting and weekend exploration.  Claud Butler bikes are designed in the UK, for UK riders and UK conditions.



Continental brand logo

Continental is a German multinational automotive parts manufacturing company.  It was founded in 1871 as a rubber manufacturer, Continental-Caoutchouc und Gutta-Percha Compagnie.  In 1898, Continental started development and production of vehicle tyres with a plain tread.  In 1904, Continental became the first company in the world to manufacture grooved vehicle tyres.

Today, Continental sell tyres for all types of automobiles, motorcycles, and bicycles worldwide.  With more than 100 years experience in the development and production of bicycle tyres, Continental is a unique company within the industry - It is the only German bicycle tyre manufacturer to produce its tyres in Germany.

In their technology and development center in Korbach, Continental are constantly developing new revolutionary technologies such as the unbeatable Black Chili Compound and the ultimate Vectran™ Breaker anti-puncture technology, both used at the top end of race sport.



Cuda brand logo

Cuda specializes in stylish and innovatively designed junior bikes with lightweight aluminium frames.  They are made by Moore Large, based in Derby.  As part of the integral development of the brand, Cuda is committed to creating the best fitting bikes for kids on the market.



Dawes brand logo

Dawes bikes offer a unique blend of British heritage and outstanding performance.  It all started in 1906, in Birmingham, when Charles Dawes went into business in a partnership known as Humphries & Dawes, with the Humphries side of the business making motorcycles.

By 1926, Charles Dawes set up Dawes Cycles Limited, with the company building to become a significant brand in the UK.

The Dawes factory made bikes for the British Armed Forces during the war and has supported a whole host of British racing cyclists over the years both on and off-road.  Dawes produces a full range of bikes for all cyclists but is best known for touring bikes, specifically the Galaxy model lines.



Forme brand logo

Forme Bikes are a British brand, launched in 2010 by Derby-based supplier, Moore Large.  Every bicycle is designed with their 'Formed By The UK' philosophy to provide uncompromised fun and function in all conditions.

The entire process, from the inception of a new bike, through design, prototyping, testing and then to the final realisation, takes place with a dedicated team of riders.

Real-world testing in challenging conditions ensures that Forme bikes are stacked full of performance, comfort and practical features, that can adapt to all the seasonal challenges of British cycling.

The goal at Forme is simple: to create a product that encourages people to ride more, become fitter, and enjoy a more sustainable, hassle-free cycling experience.



Frog brand logo

Jerry & Shelley Lawson founded Frog Bikes in 2013. It was a fruitless bike hunt for their own two children that inspired them to leave their corporate careers behind and create bikes just for kids. As they set about creating quality, lightweight and affordable kids' bikes, Frog Bikes was born.

Eight years down the line and Frog's child-centred approach has earned them global accolade, including industry awards for innovation and design, best bike awards in the press, an award-winning factory in Wales, the Queens Award for Enterprise and Manufacturer of the Year at the 'Made in the UK' awards, to name but a few!

Frog bikes are designed with the child in mind. They continually modify their frames and components in collaboration with sports scientists at the Brunel University and a Team GB Olympic bike designer to create lighter children’s frames. Frog bikes are manufactured in a Pontypool factory in South Wales.



MET brand logo

MET is an Italian brand founded in 1987 which remains family-owned to this day.  MET are specialists in producing helmets for all cycling disciplines, including road, mountain, urban and leisure.

The company uses its vast expertise to create cycling helmets featuring the latest innovations and materials to deliver both performance and safety in abundance.

Designing and manufacturing continue to be carried out at the brand's factory at Talamona in the Italian Alps.  This enables MET to guarantee quality control and infuse a distinct amount of pride into each and every one of their products.



Pippin brand logo

Created in 2018 at Pennine Sports, Pippin is known for producing heritage-inspired bicycles, scooters and balance bikes.  Pippin bikes feature pastel colours, genuine wicker baskets and soft-look decals.

The range is aimed at cyclists from the earliest stage, through to adult riders who want to look stylish and classical while enjoying a leisured cycle ride.



Raleigh brand logo

The Raleigh Bicycle Company is a British bicycle manufacturer based in Nottingham.  Founded by Woodhead and Angois in 1885, who used Raleigh as their brand name, it is one of the oldest bicycle companies in the world.

After being acquired by Frank Bowden, it became The Raleigh Cycle Company in 1888.  By 1913, it was the world’s largest bicycle manufacturing company.  Now under the ownership of Dutch corporation Accell, Raleigh is still going strong as the most famous name in British cycling.

Who can forget school classics like the Raleigh Chopper, Grifter, Tomahawk and Burner?  The UK’s favourite bike brand, still based in Nottingham, offers a comprehensive range to cater for every rider from pre-school to track.



Ridgeback brand logo

The Ridgeback story started in 1983 when founder Errol Drew created the first UK mountain bike.  Drew first spotted a mountain bike at the 1982 New York Bike Show, where he declared it “the future of cycling.”

With award-winning designs, Ridgeback has a reputation for innovation and quality and a diverse selection of models, including high-performance flat bar and touring bikes, to comfortable commuters and children’s bikes.



Skyway BMX brand logo

Skyway started in 1963 with a small workshop in Van Nuys, California.  After initially supplying specialist parts to Disney, the company concentrated its early years on Motocross components.  It also made parts for use in space vehicles.

In 1971 Skyway Recreation was formed.  After an abandoned attempt to manufacture a composite wheel for motorcycle use, the company decided to redesign the wheel for use on the then-new BMX bicycle.  The result was the Skyway Tuff Wheel, introduced in 1974.

It was the world's first composite bicycle wheel made from glass-reinforced nylon.  After the success of the original Tuff Wheel, Skyway introduced the Tuff II Wheel in 1979.  It was lighter and could carry a 30% greater load.

Over the years, Skyway expanded its range of BMX products and even manufactured wheels for wheelchairs.  However, the Tuff Wheel remains Skyway's most famous product, and more than 40 years on, Skyway still makes the wheel that made them famous - still made in the U.S.A!



Squish brand logo

Squish bikes are designed to be super lightweight, functional and most of all, fun to ride!  Encouraging your child to enjoy cycling can sometimes be tricky, especially if their only option is to learn on a heavy bike, with components that are too big, and parts that are hard to use.

With a Squish bike, all those headaches have been removed.  Squish bikes are built around lightweight, triple-butted aluminium frames and feature components that are specially selected to be easy for kids to use, so they give your young ones a head start.

Perfectly proportioned pedal arms, stems, handlebars and brake levers help to make Squish bikes more enjoyable to ride.  Parents are now recognising the huge benefits of spending that bit extra on their child’s bike to get something they’ll truly enjoy riding.

Created in 2017, Squish has gone from strength to strength.  Operating from their UK headquarters in Birmingham, the Squish team make the bikes that they wish they were still young enough to ride themselves!  Squish - Smart bikes for little people.