Brands Guide

Founded in 2013 in a garage in Vienna, Woom has now blossomed into an international company.  Woom is represented in 30 countries, including Austria, Germany, Switzerland, Spain, France, Italy, Scandinavia and USA.

The company's story began with the decision of two bike-mad dads, Christian Bezdeka and Marcus Ihlenfeld, to develop a bike for their kids that would perfectly fit the proportions and riding behaviour of children.

In 2013, the time was finally right: Christian, a trained biomedical technician with a degree in industrial design and years of experience within the bike industry, and Marcus, who up to that point had been a marketing manager within the automotive industry, founded Woom in a garage in Vienna.

After Christian struggled to find enough statistical data online about the anatomy of children, he developed his own size tables to perfectly adapt the bikes to the needs and proportions of children.  Even before founding Woom, Marcus taught some 200 children how to ride a bike on the street right in front of the garage, allowing them to experience that magical moment.

Since the company was first founded, Woom has gradually evolved to become one of Europe's most popular and successful children's bike manufacturers and is a market leader in Germany, Austria and Switzerland.

Jerry & Shelley Lawson founded Frog Bikes in 2013.  It was a fruitless bike hunt for their own two children that inspired them to leave their corporate careers behind and create bikes just for kids.  As they set about creating quality, lightweight and affordable kids' bikes, Frog Bikes was born.

Fast forward to today and Frog's child-centred approach has earned them global accolades, including industry awards for innovation and design, best bike awards in the press, an award-winning factory in Wales, the Queen's Award for Enterprise, and Manufacturer of the Year at the 'Made in the UK' awards, to name but a few!

Frog bikes are designed with the child in mind.  They continually modify their frames and components in collaboration with sports scientists at Brunel University, and a Team GB Olympic bike designer to create lighter children’s frames.  Frog bikes are manufactured in a Pontypool factory in South Wales.

Squish bikes are designed to be lightweight, functional and most of all, fun to ride!  Encouraging your child to enjoy cycling can sometimes be tricky, especially if their only option is to learn on a heavy bike, with components that are too big, and parts that are hard to use.

With a Squish bike, all those headaches have been removed.  Squish bikes are built around lightweight, triple-butted aluminium frames and feature components that are specially selected to be easy for kids to use, so they give your young ones a head start.

Perfectly proportioned pedal arms, stems, handlebars and brake levers, help to make Squish bikes more enjoyable to ride.  Parents are now recognising the huge benefits of spending that bit extra on their child’s bike to get something they’ll truly enjoy riding.

Created in 2017, Squish has gone from strength to strength.  Operating from their UK headquarters in Birmingham, the Squish team make the bikes that they wish they were still young enough to ride themselves!  Squish - Smart bikes for little people.

YOMO was born out of a simple, yet powerful idea: to create bikes that empower children to confidently explore their world on two wheels.  YOMO recognized the need for bikes specifically designed for young riders - bikes that combine lightweight design, child-friendly components, and unwavering safety features.  And thus, YOMO Bikes came to life.

YOMO's journey began with a clear vision: to revolutionize the way kids learn to ride.   YOMO bikes are expertly designed using triple-butted lightweight alloy frames, providing exceptional ease of movement and easy handling.  This not only makes every ride smoother, but also instills a sense of confidence and control in young riders.

YOMO's philosophy is that it's not just about riding a bike; it's about creating unforgettable memories, and building foundational skills for life.  YOMO bikes are an invitation for children to embrace adventure, develop their skills, and most importantly, have a blast!  YOMO - Fun On Wheels.

At the heart of HOY Bikes is the spirit and expertise of Sir Chris Hoy, a 6-time Olympic gold medalist and one of the greatest cyclists of all time.  Every bike is crafted with his champion mindset, pushing the limits of performance, quality, and design.

Initial Launch: The Hoy Bikes brand was created in 2013 by Sir Chris Hoy in collaboration with Evans Cycles, with the range launching after the 2012 London Olympics.

Further Launch: Hoy Bikes saw a revamp in 2018 and established itself as a lightweight kids' bike brand.

New Launch: Hoy Bikes announced a new range of lightweight kids' bikes in 2025 in collaboration with Tandem Group PLC.  With Sir Chris Hoy as chief developer and designer, a new range of HOY bikes will launch nationwide in September 2025 with comprehensive warranty support.

Designed in Great Britain, HOY Bikes aim to inspire the next generation of riders to strive for excellence, build confidence, and enjoy every moment on two wheels.  This isn’t just about making bikes, it’s about passing on a legacy of passion, precision, and gold-winning ambition to young riders everywhere.

HOY - Designed in Great Britain / Inspired by Gold.

Every parent can identify with wanting a better childhood for their kids.  Prevelo bikes continue to offer the best riding experience in the market through continued innovation.

Prevelo Bikes was founded in 2016 by its creator, Jacob Rheuban, a father of two boys and self-professed kids' bike geek from California, USA.  Jacob was frustrated with the design of kids' bikes, even in the middle to high-end market.

At Prevelo, their mission is simple - to make bikes for kids that are as confidence-inspiring and fun to ride as possible.  All Prevelo bikes are 100% engineered for kids from the beginning.

Prevelo bikes feature exceptionally low minimum seat heights, low bottom brackets, optimised crank lengths, and narrow Q-factors.  This enhanced frame geometry places the rider close to the ground, inspiring confidence, and making learning easier and cycling better.

Prevelo continues to push the limits of what's possible on a child's bike.  In 2018, Prevelo released the first ever purpose-built 14" and 16" trail bikes, the Zulu One and Zulu Two.  Both have progressive-slack mountain bike geometry and hydraulic disc brakes.

The Zulu Two HEIR adds the world's first purpose-built 16" air suspension fork, the HEIR 16.  It was awarded the Gold A'Design Award from the International Design Academy.

Born in the Czech mountains, Beany was founded by Roman Blažek in 2016.  It designs, develops and manufactures premium lightweight kids' bikes, snowboards and skis.

The impulse for the creation of Beany and the beginning of the development of kids' bikes, was Roman's need to find the best bicycles for his children.  Even after carefully researching the market, he could not find anything that would meet his idea of the ideal bike for his son and daughter in terms of quality and price... so he decided to make them himself!

After all, many years of experience in sports equipment production and activity in the cycling world were the best preparation for him.  It was clear right from the start – the bikes must be the lightest on the market and have a lightweight sporty design that will appeal to parents and children alike.

Bikes will not be a scaled-down version of an adult bike, on the contrary, they will be developed specifically for the needs of children; they will respect their physiology, and all the components on the bike will be selected in such a way that they are great and easy for children to handle.

This was also why Roman collaborated with physiotherapists from FTVS (Faculty of Physical Education and Sport at Charles University) on the development of the ideal bike.  Less weight, more fun!  BEANY. Making life easier.

The Ridgeback story started in 1983 when founder Errol Drew created the first UK mountain bike.  Drew first spotted a mountain bike at the 1982 New York Bike Show, where he declared it “the future of cycling.”

With award-winning designs, Ridgeback has a reputation for innovation and quality and a diverse selection of models, including high-performance flat bar and touring bikes, to comfortable commuters and children’s bikes.

The Dimension series is Ridgeback's flagship range of high-quality, lightweight bikes for kids.  Ridgeback Dimension bikes are designed with the child in mind, with modified frames and components, to suit the needs and proportions of children.

MET is an Italian brand founded in 1987 which remains family-owned to this day.  MET are specialists in producing helmets for all cycling disciplines, including road, mountain, urban and leisure.

The company uses its vast expertise to create cycling helmets featuring the latest innovations and materials to deliver both performance and safety in abundance.

Designing and manufacturing continue to be carried out at the brand's factory at Talamona in the Italian Alps.  This enables MET to guarantee quality control and infuse a distinct amount of pride into every one of its products.