At the heart of HOY Bikes is the spirit and expertise of Sir Chris Hoy, a 6-time Olympic gold medalist and one of the greatest cyclists of all time.  Every bike is crafted with his champion mindset, pushing the limits of performance, quality, and design.

Initial Launch: The Hoy Bikes brand was created in 2013 by Sir Chris Hoy in collaboration with Evans Cycles, with the range launching after the 2012 London Olympics.

Further Launch: Hoy Bikes saw a revamp in 2018 and established itself as a lightweight kids' bike brand.

New Launch: Hoy Bikes announced a new range of lightweight kids' bikes in 2025 in collaboration with Tandem Group PLC.  With Sir Chris Hoy as chief developer and designer, a new range of HOY bikes will launch nationwide in September 2025 with comprehensive warranty support.

Designed in Great Britain, HOY Bikes aim to inspire the next generation of riders to strive for excellence, build confidence, and enjoy every moment on two wheels.  This isn’t just about making bikes, it’s about passing on a legacy of passion, precision, and gold-winning ambition to young riders everywhere.

HOY - Designed in Great Britain / Inspired by Gold.