James Reid started Reid Cycles in Melbourne in 2009 with the aim of being Australia’s best value bike brand. In February 2012, Rob Akam joined James on his journey and helped to quickly grow the business domestically.

By late 2013, Reid Bikes had grown to operate stores in the top four cities by population in Australia, as well as having a strong e-commerce and social media presence. In June 2014, Rob moved back to the UK and founded Reid Bikes Ltd to start selling the brand internationally.

In the years since, Reid has grown to be distributed in over 30 countries worldwide, including the UK, USA, Mexico, and Dubai, and sold via more than 750 retailers. They have sold over 250,000 bikes in Australia alone.

They are also advocates for looking after the planet, and have so far planted over 300,000 trees with their old planting partner, Eden Projects, and now planting even more with Veritree.

For their lightweight kids’ bikes, Reid's focus is on market-leading weight vs price, attractive designs, and kid-specific geometry, all crafted to build rider confidence.

Although Reid is still very much an Australian brand at heart, all product design occurs at its international UK headquarters in Poole, Dorset.